When planning for a trade show, it is wise to get started about a year in advance. You will want to have time to plan your budget long before it is time to contact display rental companies. Make sure you book your space at the trade show. The earlier you book the more likely it is to guarantee there is space still available and that the space you receive is in the best location possible.
All the background work on your target audience and demographic should be complete by about six months in advance. This way, you can start on really crafting your message. Make sure you have given yourself clear objectives and know exactly what you hope to accomplish through your exhibit. Even if it is five or six months before the show, start to look into display rental suppliers. Read the exhibition manual and study the guidelines carefully.
All the background work on your target audience and demographic should be complete by about six months in advance. This way, you can start on really crafting your message. Make sure you have given yourself clear objectives and know exactly what you hope to accomplish through your exhibit. Even if it is five or six months before the show, start to look into display rental suppliers. Read the exhibition manual and study the guidelines carefully.
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